4月的平均房价首次突破3万日元大关！
～ 全球瞩目的观光胜地京都，酒店投资机会正在加速展开 ～
日本引以为傲的观光城市——京都，在酒店行业正迎来新转折。
2025年4月，京都市主要酒店的平均每日房价（ADR）达到30,640日元，历史上首次突破3万日元！
更令人惊讶的是，4月的客房入住率高达89.5%，这不仅标志着彻底摆脱疫情影响，也成为吸引国内外投资者的新亮点。
为什么京都酒店价格如此强劲上涨？
根据京都市观光协会对市内106家酒店的调查，价格上涨的背后有多个叠加因素：
🔹 1. 欧美游客的长期停留增加
4月的复活节假期（18日至21日）吸引了大量欧美旅客集中来访，
高端酒店长期入住者激增，显著推高房价。
🔹 2. 入境游客占比达78.1%，创历史新高
4月的游客中有78.1%为外国人，比去年同期激增。
虽然日本国内游客减少了27%，但入境需求急速上升。
🔹 3. 樱花季＋社交媒体带动热度
春季樱花盛开让京都年年爆红，加上Instagram与海外媒体报道频频，
“人生必去一次”的城市形象愈发鲜明。
投资前景如何？万博影响有限，但长期利好明确
虽然大阪2025年世博会即将召开，但因地理距离原因，其对京都的直接影响较小。
但京都作为观光城市的“体质”非常强健，长期投资价值依旧稳健增长。
对酒店与房地产投资家的启示
✅ 1. 高单价 × 高入住率 = 稳定现金流
30,000+日元的ADR + 近90%的入住率，意味着强大而稳定的运营回报。
小而美的“町家酒店”或特色型酒店更受市场欢迎。
✅ 2. 外国人接待能力将决定胜负
是否配备多语言服务、电子支付、机场交通等配套，
直接影响未来的入住率与评分。
✅ 3. 京都郊区值得关注
市中心地价持续上涨，投资者正逐渐将目光转向伏见、宇治、岚山等外围区域。
结语：京都酒店投资，正是时候！
未来京都将迎来：
・民宿法规进一步放宽
・交通基础设施更新
・国际高端酒店品牌进驻
这些发展都预示着更高的资本增值潜力。对亚洲和中国的富裕阶层而言，拥有一间京都酒店不仅是资产配置，
更是一种身份象征与跨代财富传承的工具。
📞 资产型房地产的咨询欢迎联系
株式会社MIRABELL
负责人：小川胜
电话：03-3261-5815
手机：080-6794-3089
📩 邮箱：ogawa@mirabell.co.jp
🌐 千代田区マンション信息馆
※提供中文、英文服务，欢迎随时垂询，中介费用可议。
🇺🇸 English Translation｜Now is the Time to Invest in Kyoto Hotels!
April ADR Breaks Through 30,000 Yen for the First Time
~ Kyoto, the World-Class Tourist Destination, is Heating Up for Hotel Investors ~
Japan’s iconic tourist city—Kyoto—is experiencing a hotel market transformation.
In April 2025, the Average Daily Rate (ADR) for major hotels in Kyoto hit 30,640 yen, marking the first time ever it surpassed the 30,000 yen mark!
Even more impressive: Occupancy rate was a staggering 89.5% in April, indicating a full post-COVID recovery and signaling strong opportunities for investors worldwide.
Why Are Kyoto Hotel Rates Soaring?
According to a Kyoto City Tourism Association survey covering 106 hotels, this record-setting rate results from multiple overlapping factors:
🔹 1. Longer Stays by Western Tourists
This year’s Easter holidays (April 18–21) brought a surge of travelers from the West.
Many stayed in high-end hotels for extended periods—driving up ADR.
🔹 2. Foreign Visitors Hit Record Share: 78.1%
Foreign tourists accounted for 78.1% of total hotel stays in April, the highest ever.
While domestic travelers dropped 27%, inbound demand exploded.
🔹 3. Cherry Blossom Season + Global Media Buzz
Kyoto’s spring sakura is always popular, but global media and social platforms have elevated its brand to a “must-visit once in a lifetime” status.
Future Outlook: Expo Impact is Modest, But Long-Term Growth is Strong
Although the Osaka–Kansai Expo 2025 is drawing near, its direct influence on Kyoto is expected to be limited due to distance.
However, Kyoto’s strong fundamentals as a tourism city point to continued long-term appreciation and high investment value.
Key Insights for Hotel and Real Estate Investors
✅ 1. High ADR × High Occupancy = Stable Cash Flow
With 30,000+ yen ADR and nearly 90% occupancy, the numbers suggest excellent yield potential.
Boutique hotels and renovated traditional “machiya” homes are seeing top reviews.
✅ 2. Cater to Foreign Guests, or Get Left Behind
Multilingual services, cashless payments, airport access support—these are no longer optional.
✅ 3. Look Beyond the City Center
Prices in central Kyoto are rising, making suburban areas like Fushimi, Arashiyama, and Uji increasingly attractive for investors.
Final Word: Should You Move on Kyoto Hotel Investment Now?
Looking ahead, Kyoto is set for:
・Relaxed regulations on vacation rentals
・New transportation infrastructure
・Entry of global luxury hotel chains
Together, these spell significant capital gain potential in the long run.For high-net-worth investors in Asia and China, owning a hotel in Kyoto represents not only a savvy investment but also a status symbol and legacy asset.
📞 For inquiries about wealth-managed property investments, contact
MIRABELL Corporation
Contact: Mr. Masaru Ogawa
Phone: 03-3261-5815
Mobile: 080-6794-3089
📩 Email: ogawa@mirabell.co.jp
🌐 Chiyoda-ku Mansion Information Center
English and Chinese support available. Broker fee negotiations welcome.
📞 ご相談窓口
株式会社MIRABELL（ミラベル） 担当：小川
TEL：03-3261-5815
携帯：080-6794-3089
✉️ メール：ogawa@mirabell.co.jp
千代田区マンション情報館
株式会社MIRABELL 担当：小川
電話：０３－３２６１－５８１５
携帯；０８０－６７９４－３０８９
メールアドレス：ogawa@mirabell.co.jp
