—— 2025年观光白书揭示的真正课题
2025年5月27日，日本政府发布了最新版的《观光白书》。其中，最引人注目的焦点之一是：
“日本高龄者不愿意出游”的问题正在拖累国内旅游的全面复苏。
🚨 国内旅游人数尚未回到疫情前水平
2024年日本国内旅行的总人次为约5.4亿人次。
而2019年疫情前的水平是5.9亿人次，恢复速度仍显不足。
相较之下，外国游客（入境游）已经大幅反弹甚至创历史新高，形成鲜明对比。
👴 高龄者旅行意愿持续下滑
根据日本观光厅的调查数据显示：
2024年中**“一年未曾旅行一次”的人群比例为**：
- 20岁群体：36.0%
- 70岁以上：高达69.3%！
这个数据比2014年的58.2%还要严重。
疫情之后，高龄者更加谨慎，不愿意远行。
🤒 不出游的主要原因：健康担忧
高龄者普遍担心突发疾病或体力不足。
《观光白书》明确指出：“需要打造让包括健康不便的高龄者也能轻松旅行的环境。”
这意味着：
- 住宿设施需加强无障碍设计
- 医疗支持系统需完善
- 交通与移动手段需更便捷
📆 旅行习惯存在代际差异
年轻人多选择周末出行；而高龄者理论上可选择平日。
这也提示了运营方一个机会：激发“平日旅游”需求，错峰增收。
💰 国内旅游消费仍然巨大：34.3兆日元！
2024年国内旅游消费金额达到：
- 总计：34.3兆日元
- 其中，日本人住宿型旅行消费：20.3兆日元
- 日本人一日游消费：4.8兆日元
虽然“访日外国游客”受关注，但国内旅游依然是核心市场，
对地方经济尤为关键。
🏨 投资启示：高龄者 × 旅游 × 不动产
“高龄者旅行需求”也是一种新兴市场机会。
可能的投资方向：
- 医疗・介护联动型酒店开发
- 温泉＋疗养型长住设施
- 配备健康管理的高级酒店公寓
- 专为高龄者设计的旅游接待设施
对于房地产投资者，这些“旅游×医疗×不动产”的组合值得关注。
✅ 结语：打造“高龄者也能尽兴的日本旅行”
《观光白书》提醒我们：
面对“老龄化社会”的现实，日本需要让“高龄者也能轻松享受旅行”成为常态。这不仅是观光产业的挑战，也是新投资机会的起点。
📞 资产型房地产的咨询欢迎联系
株式会社MIRABELL
负责人：小川胜
电话：03-3261-5815
手机：080-6794-3089
📩 邮箱：ogawa@mirabell.co.jp
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🇺🇸 English Translation｜Japan’s Domestic Travel Faces Setback Due to Seniors Staying Home
— Key Insight from Japan’s 2025 Tourism White Paper
On May 27, 2025, the Japanese government approved the latest version of the Tourism White Paper, and one surprising highlight stood out:
“Elderly Japanese are no longer traveling”—a major reason why domestic tourism is slow to recover.
📉 Domestic Travel Numbers Still Lag Behind Pre-COVID Levels
In 2024, total domestic travel reached approx. 540 million trips,
still below the 590 million in 2019 (pre-COVID).
Meanwhile, inbound tourism (foreign visitors) has already surged to record highs,
causing a noticeable contrast.
👵 Seniors Are Traveling Less Than Ever
According to a Japan Tourism Agency survey:
In 2024, the percentage of people who “did not travel even once” was:
- In their 20s: 36.0%
- Aged 70 and over: 69.3%!
In 2014, the number for 70+ was 58.2%.
The COVID experience has deepened seniors’ reluctance to travel.
😷 Main Reason: Health Concerns
Many elderly people cite fear of illness or fatigue as top concerns.
The White Paper explicitly calls for:
“Creating an environment where even seniors with health concerns can travel safely and comfortably.”
That includes:
- Barrier-free accommodations
- Better medical access and support
- Easier transportation and mobility
🧭 Travel Style Differences Across Generations
Younger travelers prefer weekends and holidays.
Seniors, in theory, have more schedule flexibility.
This presents a chance to boost weekday travel demand and optimize revenue year-round.
💸 Domestic Travel Is Still a Giant Market: ¥34.3 Trillion!
2024 total domestic travel spending:
- ¥34.3 trillion
- Overnight trips by Japanese: ¥20.3 trillion
- Day trips: ¥4.8 trillion
While inbound tourism draws attention, domestic travel remains the core economic pillar—especially for rural regions.
🏩 Investment Insight: Seniors × Tourism × Real Estate
The so-called “senior travel problem” is also a new market opportunity.
Potential investment areas include:
- Hotels integrated with medical/care services
- Long-stay wellness resorts with hot springs
- High-end condos with health monitoring services
- Senior-friendly tour-based lodging infrastructure
For real estate investors, healthcare + tourism + property is a promising next-gen growth area.
✅ Final Word: Let’s Make Japan a Place Where Seniors Can Enjoy Travel Again
The White Paper does more than report numbers—it shows Japan’s challenge to adapt to aging demographics and
offers a starting point for new investment strategies.
📞 For inquiries about wealth-managed property investments, contact
MIRABELL Corporation
Contact: Mr. Masaru Ogawa
Phone: 03-3261-5815
Mobile: 080-6794-3089
📩 Email: ogawa@mirabell.co.jp
🌐 Chiyoda-ku Mansion Information Center
English and Chinese support available. Broker fee negotiations welcome.
📞 ご相談窓口
株式会社MIRABELL（ミラベル） 担当：小川
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携帯：080-6794-3089
✉️ メール：ogawa@mirabell.co.jp
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