As the demand for “exceptional accommodation experiences for high-net-worth individuals” continues to rise, a new project in Katsunuma, Yamanashi is drawing significant attention from real estate investors and luxury travelers alike.

According to the Nikkei Shimbun (May 29, 2025), a luxury hotel affiliated with Marriott International is planned to be developed within the grounds of the well-known winery, Château Katsunuma, located in Koshu City, Yamanashi Prefecture. The opening is scheduled for Spring 2028, with major Japanese developer Sekisui House overseeing project management. The resort will be built on a former vineyard of approximately 4,200㎡.

Winery × Luxury Hotel = The Ultimate Stay Value

What makes this project so remarkable is the combination of a full-scale winery with a luxury resort.

Globally, there’s a growing demand for “wine + accommodation + gastronomy” experiences—so-called wine resorts. Particularly among affluent customers in Asia, there is a strong desire for high-value, immersive travel experiences. Château Katsunuma boasts over 130 years of history as one of Japan’s most prestigious wineries, and the addition of a Marriott-branded hotel on its premises will no doubt make it a new premium destination for VIP guests from both Japan and abroad.

What Is a “Destination Hotel” Loved by the Wealthy?

Luxury hotels being developed across Japan are increasingly becoming “destination-type hotels,” where the stay itself is the main objective—not just a place to sleep.

This Château Katsunuma project exemplifies that trend. Wealthy travelers seek more than a bed—they are looking for sensory-rich experiences such as:

  • Rare wine tastings
  • Hands-on winemaking sessions
  • Fine dining with local food and wine pairing
  • Japanese garden-view spas

The Growth Potential of the Katsunuma Area

Koshu City’s Katsunuma Town is about 1.5 hours by car from Tokyo and is surrounded by natural beauty, with views of Mt. Fuji and the Southern Alps. The region has recently seen a surge in luxury villa and resort developments, and local governments are investing in infrastructure and tourism strategies—especially aimed at attracting foreign visitors.

The opening of this hotel is expected to further elevate the area’s brand, increase real estate value, and boost accommodation demand.

A Golden Opportunity for Luxury Investors

This project is not just about building a hotel—it’s about enhancing the overall asset value of the region and creating new investment opportunities.

Going forward, the area may see developments such as:

  • Luxury villas and branded residences
  • Corporate retreats and MICE tourism focused on wine experiences
  • A surge in demand for restaurants and commercial facilities

Getting involved early could offer substantial wealth-building opportunities.

Contact Us for More Information

If you’re interested in this kind of luxury hotel development or regional revitalization real estate projects, please don’t hesitate to contact us.
We welcome inquiries in English and Chinese. Referrals of foreign investors are also welcome.
We also assist with site visits and partnership discussions.

　📞 For inquiries about wealth-managed property investments, 　　　contact
　MIRABELL Corporation
　Contact: Mr. Masaru Ogawa
　Phone: 03-3261-5815
　Mobile: 080-6794-3089
　📩 Email: ogawa@mirabell.co.jp
　🌐 Chiyoda-ku Mansion Information Center
　English and Chinese support available. Broker fee negotiations welcome.

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